OGI Eyewear
Dec 29, 20233 min
Holy Buckets, it has been a busy year here at OGI Eyewear. With new styles, a fantastic growing sales team, and our continued community partnerships, it’s been a wild and fun ride at team OGI! In the summer, we launched our best-in-class virtual try-on app, a tool we designed to serve our independent optical partners. These optical professionals gave us the honor of naming us as an Ultimate Business Partner in Vision Monday and 20/20, and in the fall we had an absolute blast at Vision Expo West in September. We are closing out this year with more new releases expanding and continuing the unique stories of OGI, Red Rose, Seraphin, SCOJO New York, and Article One.
OGI continued its colorful trail straight to the hearts of patients and optical professionals, blending vibrant tones with wearable patterns in our custom acetate colors. Seraphin has evolved the idea of vintage-inspired eyewear to redefine modern luxury. Article One introduced its Active x Optical collection, bringing the beloved sports-minded design elements from their Active Suns to classic, sophisticated optical styles. Our capsule collections Red Rose by OGI and Seraphin Shimmer have found their sweet spots, expressing exciting and modern takes on eyewear, and our ready-to-wear SCOJO Newy York readers continue to be some of the most exciting in the field. Just like at Disneyland, everyone can find something fun and exciting for them with OGI Eyewear!
Representing this treasure trove of product, our sales team has grown, continuing to provide our independent optical partners with top-notch service. Cynthia McWilliams has energized and motivated our team, and her expertise and passion were recognized by Vision Monday when they named her one of the Most Influential Women in Optical. We were able to celebrate both Cynthia’s and the full sales team’s accomplishments in sunny Miami this November at our annual Sales Convention. The team had a Ball (of Twine) at our annual sales meeting, honing our skills and connecting over our ambitions for another great year at OGI Eyewear.
To support our Account Executives, and the Independents they serve, we launched a virtual try-on app in the summer, after years of hard work. This one-of-a-kind tool brings the full OGI Eyewear collection to any compatible smartphone or tablet, so no matter the size of an optical practice, they’ll have the biggest frameboard in town, and be able to streamline the ordering process.
Just as we invest in our optical partners, we also invest in our broader community through our Eye See You Program. Over the year, our different brands partnered with a variety of organizations to help those in need. OGI Eyewear donated 10,000 dollars to Optometry Giving Sight, an organization dedicated to increasing access to vision care through educating optical professionals, establishing vision clinics, and supporting low-sision and blind individuals. SCOJO New York created a special color of our Gels Original frame to raise proceeds for the H Foundation to support their work in fighting cancer. Article One celebrated Pride Month in partnership with their brand ambassador Nikki Hiltz, by raising money for Stand With Trans, an organization dedicated to empowering young trans people.
“This year we’ve continued to develop our exclusive OGI Eyewear sales team, our commitment to supporting them as they develop connections with independent optical practices, and our investment in uplifting optical providers with innovative product and thorough service. In 2024, our job is to spread that message, and let the independent community know we are here for them,” said Optical Foundry CEO Rob Rich as he reflected on 2023.
2024 is here, and we can’t wait for what’s to come. Be sure to find us on social media @ogieyewear @seraphineyewear @redroseeyewear @scojonewyork @articleoneeyewear to keep up with everything to come.
About OGI Eyewear
Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more.