Style is Never on Summer Break: OGI Kids Newest Release

MINNEAPOLIS, MN (July 5, 2024) – School may be out, but OGI Kids is hosting a master class on optical fashion for savvy and playful children and teens. 

OGI Kids has always been about translating the individuality, fun, and wearability of OGI styles into pint-sized packaging for smaller faces. As OGI has explored metals, OGI Kids is keeping pace with new frames that bring studious silhouettes and vibrant colors together. Mast and Viking have the classic staying power of well-crafted ships, with adjustable nose pads ensuring the perfect fit. These styles play with round shapes, offering deep and exaggerated spins on the classic circle. S’Mores takes the two-tone color palettes of the adult style Roundabout to a funkier place with its geometric shape, while Snow Day keeps it classic with a soft oval shape.  

Mast / Viking / S'Mores / Snow Day

Of course, premium acetates are still front and center, celebrating lightweight and luxurious frames. Good Catch’s upswept eye and artful color combinations offer a glamorous touch for the student ready to graduate their style to a more adult place. Bonfire echoes the modern look of OGI’s Lake Superior with spring hinges and wearable color combinations ideal for a young wearer’s changing face and style. 

Good Catch / Bonfire

“OGI Kids is meant to empower the shoppers of tomorrow to explore individuality and expression,” Chief Creative Officer David Duralde shares. “With this release, and with all of our kids’ collections, I want to give younger wearers the same range of wearable and fun styles that adults are offered. It’s important to not limit children and teens to basic shapes, colors, styles.” 

Long Ship / Snow Day / S'Mores

Help your younger customers make a style transformation over the summer, so they can start the new school year with new confidence. OGI kids offers a major style upgrade to Brrrr and Snowman with our unique ratchet temples for easy adjustments in fit, these pairs will last a lot longer than their first crush.  

Brrrr / Snowman

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Seeing is believing, so stop by the OGI Eyewear booth P18019 at Vision Expo West! 

Please direct media inquiries to marketing@ogieyewear.com. 

About OGI Eyewear 

Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more.